The Mads Z story

Welcome to the Mads Z universe - where jewellery is more than just accessories; it is an expression of personality, quality and aesthetic innovation. With a passion for creating high-quality jewellery, Mads Ziegler, the designer behind the brand, has dedicated more than 35 years of his life to creating timeless jewellery that combines innovation, precious materials and unique design.

A designer with vision
Mads Ziegler founded Mads Z in 2015, driven by a personal vision to create jewellery that makes luxury accessible to everyone. From the first designs, Mads Z has stood for luxurious jewellery that combines the best of exclusive craftsmanship and affordability. Each piece of jewellery is created with attention to detail and respect for the art of goldsmithing. The brand's designs are built on contrasts - from tight, geometric lines to soft, organic shapes inspired by the beauty of nature.

Craftsmanship and sustainable luxury materials
We combine luxury with care by using sustainably sourced materials and ensuring that our production leaves a minimal footprint on the environment without compromising on quality.
Each piece of jewellery represents a celebration of each individual's unique style, whether you seek the minimalist and elegant or the bold and colourful.

The personal touch
Mads Ziegler is passionate about creating jewellery that enhances a woman's personality and expresses her individual style. Each design has a story and an ambition to create jewellery that feels personal and meaningful. Inspired by both classic and modern aesthetics, Mads Z offers jewellery that is designed to be worn and loved - not just as decoration, but as small works of art that make a difference.

A collaboration with retailers
Part of Mads Z's success is the strong collaboration with the country's jewellers and retailers. The brand is sold in more than 150 stores across the country, and we work closely with our partners to ensure that Mads Z jewellery is always presented with the quality and love with which it was created. Our unique ambassador programme for store employees ensures that they get the necessary inspiration and knowledge to communicate the Mads Z universe to jewellery lovers across the country.